The Department of Health in the United Kingdom has issued new recommendations for label messages for vitamin D supplements.
The new suggested labeling targets specific populations, some at higher risk of vitamin D deficiency than others.
For instance, the Department of Health suggested wording specifically targeted for people who do not get much sun exposure. “The Chief Medical Officer recommends that people who are not exposed to much sun, [for example those who cover their skin, who are housebound or confined indoors for long periods] should take a daily supplement of 10μg of vitamin D.” 10μg is equivalent to 400 IU of vitamin D.
The Department of Health also made suggested labeling messages for children 6 months to 5 years old, pregnant and lactating mothers, and to people over the age of 65. The wording for these targeted groups can be found on their website: http://www.dh.gov.uk/health/2013/02/vitamin-d-supplements/